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Why you should consider outsourcing your IT department to Webappcore?

Why you should consider outsourcing your IT department to Webappcore?

IT OutsourcingRunning a business is no easy task and one common complaint among most companies is a poor information technology system. Over the years, many companies – small to medium sized have opted to resolve this issue by outsourcing their information technology needs. An IT department is up of a complex blend of hardware, software, and computer networks. These networks are responsible for numerous functions ranging from accounting and financial processes (ERP), customer relationship management (CRM), email and document creation. Outsourcing is basically the hiring of an independent firm to perform business functions that internal employees might otherwise perform. Outsourcing a company’s IT department includes data center operations, desktop and help desk support, software development, e-commerce outsourcing, software applications services, network operations and disaster recovery.

However, like all business decisions, outsourcing an IT department also has its share of risks, mainly receiving poor quality work. For one, your vendor’s approach and plans may not align with your strategic plan, while some IT functions can’t be easily outsourced. Therefore, in view of this, it is critical to appoint the right professionals to carry out these duties. Companies that do not plan accordingly counteract the financial benefits of outsourcing. There are numerous benefits from outsourcing your IT department, among which include:

Reducing costs

By outsourcing your IT services, you can budget effectively as you only pay for what you use when you need it. Also, outsourcing lets you focus your human resources where you need them most. When you have your own IT department, it can be extremely expensive. Organisations that try to do all IT services in-house themselves can have much higher research, development and implementation time, all of which increase costs and are ultimately passed on to customers.
In terms of financial benefits, you can save money on both equipment and labor. The cost of equipment such as servers, computers, and telecommunications equipment can add up and ongoing maintenance can be even more. Paying salaries of IT employees is an additional expense while using the services of a third party vendor is smart because you can find an affordable plan that’s tailor-made for your business. Your overhead costs are slashed and labor costs are also reduced.

Best technology in the market

Qualified MSPs bring world-class knowledge and experience to your organization on a continual basis. Part of running an efficient IT department is having access to the top of the line tech and continually making system updates. If you outsource your IT department to a reputable company, you will receive access to new technologies you may not have considered previously, as well as techniques and tools that you currently do not possess. Without integrating the latest technology, your business can quickly fall behind the competition. The volatility of information technology can quickly make IT skills obsolete. A software is constantly updated and replaced and the only way to stay ahead is to outsource. Outsourcing is ideal because a quality provider will stay on top of new tech and keep their system up to date.

Level the Playing Field

As state of the art information technology is very expensive, most smaller businesses cannot afford to match the kind of infrastructure used by the bigger companies. However, by outsourcing, the smaller players can enjoy access to the similar technology and expertise that large companies enjoy. An independent third party managed cost structure can give your company a competitive advantage. Outsourcing also provides the ability to access your core information from almost any computer and this kind of access helps smaller firms project a much larger presence.

Better focus on your business

The fact that you’re free to concentrate on other areas of your business is one of the benefits of outsourcing. By allowing a qualified IT team to look after your IT needs, you can concentrate on the areas that make you successful and grow.That way you can better serve your customers and cater to the other details which need your attention. Outsourcing providers assume and manage much of this risk for you, with specific industry knowledge, especially security and compliance issues.Choose Wisely

Choose Wisely

With more companies resorting to outsourcing to improve their operations, it is definitely something worth considering. Outsourcing to a professional IT company makes plenty of business sense and provides you everything you need to keep up with the competition – without having to dig deep into your pockets. However, though there are numerous advantages to outsourcing, companies must make sure it is done by professionals. Outsourcing may just end up creating more problems for you if not done by professionals. Contact Webappcore

Round the clock monitoring

In most IT departments, there will be a limited number of staff and they cannot be on duty around the clock. However, professional IT companies have the tools and staff to do this and can quickly spot any issues with your system and rectify them immediately before any downtime occurs. With this facility and on-call features, you can rest easy knowing your system is in the hands of professionals and under 24/7 surveillance.

Some Facts About SEO That Will Help To Rank Your Website On Search Engine

Some Facts About SEO That Will Help To Rank Your Website On Search Engine

You already know that the only way to move your site to the top of Google is to build high-quality backlinks (and lots of them). That much is clear. But how do you find authoritative sites that might want to link to you? And how do you get them to actually add your link…without bribing them with a guest post, link exchange or cash? Well, that’s exactly what Webappcore going to share with you in today’s blog post.

 

Step #1: Find Outdated Resources

Your first step is to find sites in your industry that have:

Changed names
Moved to a new URL
Stopped offering a service
Stopped updating a resource
Shut down
How about an example?

A while back SEOMoz changed their name to Moz (and moved their site from SEOmoz.org to Moz.com):

seomoz_to_moz
After We heard the news, We realized that this was a PERFECT opportunity to reach out to the hundreds of people still linking to the old SEOMoz.org URLs.

“Wait, How Is This Different Than Broken Link Building?”

For one, the links aren’t actually broken.

For example, if you run a broken link checking program like Check My Links on an old SEOMoz.org link, it shows up as working:

Links to SEOMoz.orgSure, that SEOMoz.org link IS technically working (because it redirects to Moz.com).

BUT the link points to the old URL. Also, the anchor text has the site’s old name.

Which means it’s out of date.

We also executed this same strategy with Blue Glass, an SEO agency that shut their doors last year.

Even though their site doesn’t have any content (except a “for sale” page):

blueglass
Check My Links and other broken link checkers don’t mark links pointing to Blue Glass as broken (broken links are in red):

Broken Link Check
While the essence of the strategy might be similar to broken link building, this twist allows you to find HUNDREDS of link building opportunities that the tools miss.

How To Find Moving Man Opportunities

There are 3 simple strategies to find outdated resources that you can tap into.

1. Keep an eye out for sites in your industry that rebrand or change names.

As you probably know, Moz wasn’t the first company in the history of business to rebrand…

…and they won’t be the last.

In fact, dozens of businesses change their name or move to a new domain every single day.

For example, We just did a quick search for “health rebrand” in the press release portal, PRWeb (many businesses announce their name change using a press release):

PRWeb search
And found this press release:

Rebrand Press Release
Sure enough, that health center’s old URL has a nice do-follow link from Idaho.gov:

Backlink from a.gov Site
You can also use the same process at Google News.

For example, We just did a quick search for “rebrands as” in Google News:

google news search
And found dozens of businesses that recently rebranded with a new name or moved to a new URL.

Including sites in the insurance and finance space:

Metlife Google Result
The tech and mobile industry:

Tech Niche Result
And the marketing niche:

Marketing Niche
As you can see, this strategy works no matter what industry you happen to be in (even a “boring” one).

2. Use search strings to find site features that no longer exist.

Sometimes — for one reason or another — a business shuts down a feature on their site (like Google recently did with Google Reader).

And some of these features used to be REALLY popular back in their heyday…

…which means they accumulated a lot of backlinks from authority sites.

But instead of deleting the page that hosted the service…businesses tend to set up a “service no longer available” page like this:

Service No Longer Available
Which means you can search for them 🙂

Here are some search strings that you can use:

“service not available”
“page no longer exists”
“this website is no longer updated”
“this page is no longer updated”
“no longer available”
“website closed”
“service no longer available”
To show you how easy and powerful this technique is, We just did a 2-minute Google search for “this page no longer exists”:

search for page no longer exists
And found this PA47 page from Michigan State University:

Retired Website
This page — and the other pages that used to be on this subdomain — have authority backlinks from:

Wikipedia
About.com
EPA.gov
And a handful of authoritative .edu and .gov sites.
Again, when you use a broken link checker on links to that page, they show up as working…

Kind of Broken Link
…even though, as you saw, the resource is long gone.

How can you squeeze the most SEO value from these outdated resources?

Keep reading.

Step #2: Find Sites Linking to the Old Resource

This step is important:

Now that you’ve found a site that recently re-branded or a site feature that’s no longer there, it’s time to find the links pointing to that page.

Just grab the URL of the outdated resource and put it into your backlink checking tool of choice (I’m using Ahrefs in this example but there are lots of SEO tools that you can use to do the same thing):

<a href> search
And export all of the backlinks pointing to that page or site to an Excel spreadsheet or Google Doc:

<a href> link export
When you do, you’ll have a spreadsheet with fistfuls of link opportunities:

Link Opportunities
Once you have your link opportunities in hand, it’s time to be a Moving Man 🙂

Step #3: Reach Out and Get Your Links

Your last step is to reach out to all of the people that still link to the outdated resource.

You want to give them a quick heads up about their outdated link…and gently suggest that they add your link to their site.

We tested a few different outreach email scripts for my Moz/BlueGlass campaign. Here’s the one that worked best:

Outreach Email Script
And because We added value to their site twice — once from the heads up about their outdated link and again by showing them my valuable resource — people were more than happy to add my link to their page:

Email Response
That’s all there is to it

Nothing can be better than a Website for the Content Marketing

Nothing can be better than a Website for the Content Marketing

Useful content should be at the core of your marketing. … Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and ultimately, to drive profitable customer action. Nothing can be better than a Website for the Content Marketing. Choose Web App Core and rest leave on us. Just Analyze the results.